A Heritage of Footwear Excellence
Our roots originate in the heart of the Montebelluna Sportsystem district in Veneto, Italy. This is a unique, area boasts a global reputation for crafting quality sporting footwear, where skilled shoemakers have down their craftsmanship through the centuries. Discover our history, from our origins to the present today, and find out how our commitment to comfort and style has earned us a reputation as a leader in the shoemaking industry.
Our origins
During the post-war period, father and grandfather of today’s Merlo family Dionisio, a man with a deep dedication to the art of crafting quality footwear, became a reference in the footwear sector. His leather creations – especially his ski boots – were renowned for their exceptional quality. Today, the wealth of knowledge and know-how he amassed has been passed down from generation to generation.
The Founding of Lomer
In 1975, Dinisio’s son Giancarlo decided to carry on the now legendary family name and founded his own brand: LOMER – a clever anagram of the family surname. Guided by tradition and inspired by the legacy of his father, Giancarlo began his own journey. Yet his vision for the business extended far beyond the limits of his own personal talents.
An Indissoluble Bond
As the years passed, Giancarlo’s brother Sergio, who had grown up immersed in the world of footwear, including experience in Montebelluna’s famed Sportsystem footwear manufacturing hub, joined the business. And so the family itself became the pillar of LOMER, and the brand increasingly reflected the indissoluble bond combining expertise and passion.
Italian Passion
During the 1980s, the business developed a brand that developed a brand that was well-respected in Italy and overseas. Lomer’s legendary hiking footwear became an icon of durability and style. Italian passion burns intensely in every seam, and the brand began to export its creations to Germany, enjoying great success for their durability.
The First Great Successes
The 1990s marked a decade of outstanding success: Our famous NEW VALIANT shoe – a symbol of superior quality and performance – sold over a million pairs, cementing our global reputation. During the same period, we formed a key partnership with Vibram, which led to the introduction of further technological innovations into our products. Lomer footwear became ever more functional whilst we maintained our firm focus on outstanding versatility and style.
Dedication to the Community
In 1996, Lomer teamed up with the Montebelluna Footwear Museum Foundation, demonstrating our deep connection to our heritage and craftsmanship of footwear. This dedication to our local community has been a fundamental pillar of our history, and a testament to our gratitude for the roots that have made us who we are today.
Timeless innovation
In the 2000s, we released our unique MER-TEX waterproof membrane. With performance comparable to main market competitors, this membrane stands out for its extraordinary durability. No surprise, then, that this is still the same membrane we use today – a testament to timeless excellence.
The Birth of an Icon
We achieved another major milestone with the launch of our model Bionaturale – a creation that perfectly embodies our spirit. It’s a shoe that represents a perfect blending of timeless beauty and outdoor functionality, perfectly contoured to the anatomy of the foot to deliver unparalleled comfort. The success of Bionaturale represented the pinnacle of a journey quality and innovation at its heart.
An Evolving Story
Between 2015 and 2020 the founder’s sons joined the business, bringing with them a fresh and innovative perspective. They brought with them their modern vision, influenced by streetwear and sportswear fashion, while always maintaining a deep respect for our traditional roots and centuries-old heritage.
The Revolution of Comfort
In 2020, we developed Vitality Fit, a revolutionary shape that redefines the concept of comfort. The culmination of years of study into the anatomy of the foot, this innovative fit promises to be outstandingly successful thanks to its unparalleled degree of comfort.
Global Success
In recent years, we’ve exported our unmistakable style from Canada to Japan, and from Eastern Europe to Australia, sharing our passion for comfort, quality and performance with a global audience. Even as our global reach has expanded, our commitment to famed traditional Italian craftsmanship has remained unchanged.
Each pair of LOMER shoes represents a chapter in our history, written with love, accompanying you on all your adventures, with timeless styling and unparalleled comfort.
Our story is your story, and together, we’ll continue on, writing new chapters of
our shared successes and realised ambitions.
