History of footwear excellence
Our roots originate in the heart of the Montebelluna Sportsystem district in Veneto, Italy. In this unique context, the passion for quality footwear came to life, handed down over the centuries by skilled shoemakers. Discover our history, from the beginning to today, where the commitment to comfort and style has made us a point of reference.
The origins
In this context, the father of the Merlo family, a man with a profound dedication to the art of footwear, was a point of reference in the sector since the post-war period. His leather creations, especially his ski boots, were renowned for their exceptional quality. This wealth of knowledge and know-how was passed down from generation to generation.
Birth of Lomer
In 1975, the young son Giancarlo decided to carry on the now legendary family name and founded his own brand: LOMER, a brilliant anagram of the family surname. Guided by tradition and inspired by the past, Giancarlo began his journey. His vision, however, extended far beyond his personal talent.
An Indissoluble Bond
As the years passed, his brother Sergio, who grew up in a footwear environment and with experience in the sport system, joined Giancarlo’s project. The family thus became the pillar of LOMER, and the brand increasingly reflected the indissoluble union between expertise and passion.
Italian passion
During the 1980s, the company became a well-known name in Italy and beyond. Authentic Lomer shoes, the legendary walking shoes, become an icon of resistance and style. Italian passion burns intensely in every seam, and the brand begins to export its creations to Germany, enjoying great success for the durability of the footwear.
The First Great Successes
The 1990s marked a decade of extraordinary success: Our famous NEW VALIANT, a symbol of high quality and performance, sold over a million pairs, bringing our name to an international scale. In this time. We begin a fundamental collaboration with Vibram, introducing further technological innovations into our products. Lomer becomes more and more functional, without ever losing its touch of extremely versatile style.
Dedication to the Community
In 1996, Lomer joined the Montebelluna Scarpone Museum Foundation, demonstrating his deep connection to the history and craftsmanship of footwear. This dedication to the local community has been a fundamental pillar of our history, testifying to our gratitude for the roots that have made us who we are.
Timeless innovation
In the 2000s, Lomer introduced its unique MER-TEX waterproof membrane. With performance comparable to main competitors, this membrane stands out for its extraordinary durability. Surprisingly, it has never been replaced since then. A demonstration of timeless excellence.
Birth of an icon
We reach another extraordinary milestone with the launch of “Bionaturale,” a creation that perfectly embodies our spirit. This shoe is the synthesis of timeless beauty and outdoor functionality, incorporating the anatomy of the foot for unparalleled comfort. The success of “Bionaturale” was the pinnacle of a history of dedication to quality and innovation.
An Evolving Story
Bringing with them a fresh and innovative perspective, between 2015 and 2020 our founder’s sons join the mission. They share their updated vision, influenced by streetwear and sportswear fashion, while always maintaining a deep respect for our traditional roots and our centuries-old history.
The Revolution Of Comfort
In 2020 we develop Vitality Fit, a revolutionary shape that redefines the concept of comfort. This innovative fit, the result of years of study on the anatomy of the foot, promises extraordinary success thanks to its unparalleled level of comfort.
A Global Success
In recent years we have brought our unmistakable style from Canada to Japan, from Eastern Europe to Australia, we have shared our love for comfort, quality and performance. Even as geographical borders have expanded, our commitment to Italian tradition and impeccable craftsmanship has remained unchanged.
Each pair of LOMER shoes is a chapter written with love, to accompany you on every adventure with timeless style and unparalleled comfort.
Our story is your story, and together, we will continue to write new chapters of success and goals achieved.
